When to Start Marketing For the Holidays

Jewelry hanging on mirror
Photo by Tom Quandt on Unsplash

If you’re like most people, then there’s something that feels a little wrong about planning for the holiday season before we’ve even finished hot gluing our Halloween costumes together.

But if you’re a smart marketer, you’ll get your holiday schedule together now. In fact, we’re already in Q4 which means you have a lot of work to get done in a short amount of time.

Here are 5 things to consider when you market for the holidays: Continue reading “When to Start Marketing For the Holidays”

How to Find Your Niche

three women in fitness clothes laughing
Photo by bruce mars on Unsplash

Find your niche. This is something you’ll hear over and over again when you’re looking for advice on how to make your business stand out. I’ve personally spent hours (probably weeks in total) starting and abandoning blogs and websites that I felt fit into a niche where I had expertise. 

But the point of a niche is that you shouldn’t have to fit into it. Are you ready for this mind-blowing way to find your niche… 

It’s you! You are your niche! 

It sounds cliche, but it’s true. 

I’ll tell you my story about coming to this revelation because when it comes to your niche — the little corner of the internet — that only you are good at, you ARE the expert. And you’ll attract people who resonate with you. 

I started a now-abandoned cooking blog (which still gets about 20k visitors a year, which I only like to mention because it’s a testament to the power of SEO), but it didn’t appeal to my business side. I started a Medium page on Mindfulness and Wellness but that didn’t appeal to my business side either. I started this webpage to show future potential clients and employers how much I know about marketing but it felt like it lacked soul. I even started a fitness instagram that grew pretty quickly, but I abandoned it just as fast and have since forgotten all of my logins. 

Then one day it hit me: there are TONS of stressed out professionals out there who are like me and could use some strategies to incorporate mindfulness into their marketing. People who can only unwind with the help of alcohol, who sacrifice lunchtime runs for squeezing in a few more lines of data analysis.

So many marketing blogs are full of stats about how to increase ROI and boost CTRs and they are VERY valuable and I read them often… but I don’t need to be another one of those blogs. 

My niche is the corner of the internet that belongs to professionals who want to keep working hard while protecting their time and mental health. That’s my niche. 

How to find your niche?

This is going to be one of my shorter blogs because your time would be better spent with a pen and a piece of paper than reading anything else I have to say on the subject. 

Ask yourself these questions: Continue reading “How to Find Your Niche”

What is Content Marketing?

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Photo by Brooke Cagle on Unsplash

If you’re exploring ways to market your business, you’ve probably heard of content marketing. And if you haven’t heard of it, you’ve been exposed to it for over a decade without realizing it. Which is the point!

Content marketing is a tough for many companies to wrap their heads around because it requires at the very least an investment of time (which normally means hiring someone to execute the content during that time, unless you’ll do it yourself) but it also requires that there’s no hard sell on the majority of that content.

According to the Oxford dictionary, content marketing is:

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

But that’s still not too helpful in understanding how it will work for your business. I’ll break it down.

What Are Some Content Marketing Examples?

Have you ever considered buying a product, then spent some time looking around the company’s website? This is very common especially if the item you’re purchasing is a little confusing like a technical service or financial product. 

Or have you considered buying a product from a company on Instagram but spent some time scrolling through their pictures before making a decision?

Those are examples of when content marketing was a tool in closing the deal. The key to good content marketing is to not let people know you’re doing it. That’s why before now you may not have even realized you were being marketed to. 

Click around this sites of some of your favorite companies and take a look at their blog and how their content is structured. If you find a great example, please share with us all in the comments!

How Does Content Marketing Work?

This is the hardest part to explain to companies because content marketing works by not directly marketing. In fact, most blog posts, videos, etc. shouldn’t have any kind of hard sell in them. You’re building up trust with your audience and proving that you have value to them before they even become a customer. 

Providing value is especially important in younger generations like Millennials and Gen Z who look into the companies they’re making purchases from. 

Let’s make up a content marketing example for a fictional company that sells reusable eco-friendly plates. This week they posted a blog about Continue reading “What is Content Marketing?”

Time Management Tips

person on couch using computer
Photo by Mimi Thian on Unsplash

When you’re running a business, there are seemingly endless demands on your time. You’v seen books like the 4-Hour Work Week and in theory you think you can make that work… but then you can’t. And there’s nothing more deflating than feeling a hope of having more time and less to do, then finding out you can’t make it happen. 

Of course, the tactics presented in Tim Ferriss’ book are useful and have worked for thousands of people, but I have to be honest, I’m not one of them. 

So I’ve found other ways to work maybe not only 4 hours but more like 5-8 a week and still get everything done that I had planned.  

It all comes down to being intentional with your time. So I’m going to share one of my tactics that has been really helpful for my content marketing. 

As any content marketer knows, making content takes time. Even just getting on IG Live and giving a well informed bit of advice takes preparation. So here’s how I break down my week to get the most out of my time:

Sunday

Spend 1-2 hours writing your big pieces of content for the week. For me, this means blog posts. I turn off my distractions, set a Pomodoro timer, and settle in for four cycles. I may not get everything done in that time but I can typically get 1-2 weeks worth of blogs done in that time. 

Spend 15 minutes engaging with your social community. 

Monday

Spend 1 hour planning your social media posts for the week. Make any graphics you’ll need, download stock photos, write scripts for planned IG videos — do whatever you need to in order to feel like social media can be manageable and not a huge time suck.

Spend 15 minutes engaging with your social community. 

Tuesday

Spend 1-2 hours planning new content. Try out a podcast, maybe you can create an email course, or simple start a newsletter. This will likely require some research which can easily steal hours, so if you timebox this exercise, you’ll only engage with content that is most beneficial to you instead of going down rabbit holes.

If you find a blog you like, bookmark it and visit later. 

Spend 15 minutes engaging with your social community. 

Wednesday

By now, you’ve likely accrued some ideas and tasks that need to get done. This can be answering emails that you’ve been putting off, watching a webinar, or whatever other nagging thing you have had swimming around in the back of your mind. Give yourself the time and space to get that done. Don’t let yourself take more than 2 hours. 

Spend 15 minutes engaging with your social community. 

Thursday

Spend 30 minutes – 1 hour reviewing your content. Check out your stats, see how you’re doing, and revise your editorial plan. 

Now that you’ve reviewed the data available to you, spend 1 hour planning your ads for the next week.

Spend 15 minutes engaging with your social community. 

Friday

Spend 15 minutes engaging with your social community. 


This is how I break down my week, but we’re different people so make this fit your life. My hope is that you can take this idea of giving each day a specific intention and maximize your time by doing so. It’ll also help you cut down on the mental stress of switching gears from writing a blog to commenting on Instagram to learning a new skill, then before you know it you’ve been at it for 3 hours and haven’t done a really good job at any of those things. 

What productivity and time management techniques have worked well for you? 

How to Market my Business in One Hour

You are a business owner — congrats!
You came up with a great idea the world needs to know about and now you’re stuck with the question of HOW to get them to know about it.
There are a lot of long answers to that question, countless books and classes that are helpful, but you want to know what you can do now, right now! You’re fired up and excited and you want to start getting your brand out there NOW.
Good news, you can.
I’m going to give you three free strategies to market your business and start connecting with clients today.

3 Strategies to market your business

Start marketing your business in these three areas:

Continue reading “How to Market my Business in One Hour”

Mindful Marketing Tips

I’ve been thinking about how I want to use this blog in a way that’s genuinely helpful to other marketers while also being authentic. I’m interested in almost everything so narrowing down a focus is a tough ask, but finding a niche that’s helpful to others is nearly impossible. 

Then it hit me: mindful marketing.

Like many other people in the workforce, particularly Millennials, I struggle to avoid burnout. It’s hard to find a balance between working hard, taking care of my mental and physical health, and enriching myself by learning new things and indulging in my hobbies. 

Mindfulness has been a huge key for me in helping me find this balance, starting with my work. 

How many times do you find yourself staring at the same email, excel sheet, whatever, for minutes that turn into half hours, and before you know it you’ve given in to every distraction and still haven’t finished that one task. 

That serves no one well, especially not you. 

marketing instagram profile

What is mindful marketing?

Even if you know nothing about mindfulness as a meditation practice, that’s ok. All it boils down to is giving your focus to whatever it is you’re doing. In meditation that means breathing, in business it means focusing on your task at hand and maximizing your output in that time.

It means planning and spending only the allocated time accomplishing what you’ve set out to do. 

It’s basically bringing out the best of productivity techniques you’ve heard about but personalizing them yo fit you, your business, and your own brain. 

So from now on, my promise to you is to bring you techniques that will help you maximize your time while getting the most out of your business. 

I’m excited to go on this journey with you, and if you have questions please don’t hesitate to reach out. 

You can also get daily tips from me on Instagram

Cost-Effective Ways to Build Your Online Business

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Photo by rawpixel.com from Pexels

Ok, you’ve started a business, now what?

During my time helping business owners set off on the journey to go digital, I’ve learned one thing: there’s a lot to know. I forget that what I know is based off of over a decade of working in digital media and marketing along with a hunger to keep up with what’s going on in the ever changing world of content marketing.

But you didn’t click on this article to hear me opine, so I’ll get to the point.

Whether you are the person starting your business online or if you’re trying to help a client, here are some tools you can use.

For building a website

To be honest, companies that will help you build a website are myriad and a longer article on their own. So, I’ll give what I recommend to my clients when they are getting started.

Medium

Medium has a really simple, sophisticated interface. If your business is more content-oriented, then this is a viable option (similar to mine, for example) for you. You have a lot of creative leeway using their free package. There are more options when you pay for the site (this is one of my favorites) but in the meantime you can get started for free.

WordPress

WordPress is a favorite option for many people. My own site is run off their free option (though I do pay for my URL through GoDaddy), but they have a more robust version you can pay for. WordPress is a great option for many businesses because it can be as manual or analog if you want. If you only want to sell some items and update a blog, you can do that via some plugins and an app on your phone. Or if you want to code your own, unique website, that’s available to you too.

SquareSpace

If you’re looking for a simple, beautiful option where you can sit down and have your business up and running in 1hr or less, I’d recommend SquareSpace. At $9.99/month for a basic package, you get a ton of features including the ability to sell things. Truth be told, if I or one of my clients was in a retail business, I’d run it off of SquareSpace. Chances are that just one sale will more than make up for the cost of the site, and you have their support staff on-hand ready to help with your questions. It’s the best value for a paid website I’ve found.

For socializing your business

Every business has a different strategy for how they want their brand and content to be seen by the public which is why there are a lot of different options for managing social media posts. Additionally, you’ll need to decide what you want your tools to do for you: automatically posting, chain of approvals, or simply scheduling. However, keep in mind that you will pay for these conveniences, so it’s important to think about which you really want/need then scale if needed.

Continue reading “Cost-Effective Ways to Build Your Online Business”

Back to Marketing Basics

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@rawpixel

Sometimes it’s easy to get so wrapped up in the world of marketing that it’s easy to forget some business simply need to know the basics about online marketing.

For a lot of people, this means taking the first step of having a website. If your business runs largely offline, like my local bagel shop, it’s still a good idea to have a website. That way people can find you and learn a bit about your business before deciding whether or not to visit.

There’s a joke amongst Millennials that if you’re dating someone and they don’t have a social media presence, then there must be something they’re hiding.

While it’s not exactly the same for businesses, it’s still important to put a professional foot forward and make sure people know you care about them being able to find and contact you.

So, in an effort to help you get your online marketing efforts off the ground, I wanted to put together a quick checklist of five ways you can start building your online presence today.

  1. Get a website
    Decide what you want your website to be like, and set a budget to help you narrow down your choices. The good news is that even if your budget is $0, you can still start a website. Places like wordpress.com and weebly.com make it easy to create engaging sites that make your business look professional.
    If you plan to have a basic webpage, that’s totally fine. But remember that you’ll have one chance to make an impression on your potential customers. So, choose a design that conveys what you’d like people to base their first impression on.
  2. Get an Instagram Business account
    I promise this sounds harder than it is. It’s as simple as:

    1. Starting an Instagram account
    2. Go to Settings and choose to make it a Business account
    3. Enter your business’ phone number or email
    4. Start posting!

Continue reading “Back to Marketing Basics”