Logos. We see them all day, every day. In fact, we see them so often that despite seeing them constantly, we forget what they look like.
Think about your shampoo: what does the logo look like. Or how about something simple like your favorite fast food place. AdWeek brought this up recently by asking people to draw some familiar logos like Domino’s Pizza and Apple. Here were the results:
So, that begs the question, are logos really that important? Of course we notice them, because we’re visual people, but maybe it’s the overall “vibe” of the logo that’s more meaningful. Some ideas to back that up: Continue reading “Are Logos That Important?”
LinkedIn has been around for so long that it seems crazy a content marketer would have put off testing the waters of this article writing platform, but that’s exactly what I did.
Today, I posted my first article, highlighting six ways a library card can help advance your career for free and I had some interesting observations along the way that I thought might be helpful to share (if anyone else is on the fence):
1. More people from my 2nd connections saw the post than my 1st.
Continue reading “Lessons From My First LinkedIn Article”