Lessons From My First LinkedIn Article

LinkedIn has been around for so long that it seems crazy a content marketer would have put off testing the waters of this article writing platform, but that’s exactly what I did.

Today, I posted my first article, highlighting six ways a library card can help advance your career for free and I had some interesting observations along the way that I thought might be helpful to share (if anyone else is on the fence):

1. More people from my 2nd connections saw the post than my 1st.

linked in article publishing review

2. The article itself had a very user-friendly platform (think Medium), and it looks great as well.

linkedin article layout

3. It made my profile look more professional. Of course, this could just be my perception, but if you’re looking to win clients, then a glance at your LinkedIn should be able to give them a really good idea of whether they want to work with you. If you’ve only got this one chance, why not make it as impressive as possible?

linkedin profile view with article

I’m looking forward to exploring this feature more and seeing where it leads.

Have you written articles on LinkedIn (as opposed to only sharing them)? What has the response been? I’d love to learn more about people’s experiences on this platform.

 

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