Back to Marketing Basics

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Sometimes it’s easy to get so wrapped up in the world of marketing that it’s easy to forget some business simply need to know the basics about online marketing.

For a lot of people, this means taking the first step of having a website. If your business runs largely offline, like my local bagel shop, it’s still a good idea to have a website. That way people can find you and learn a bit about your business before deciding whether or not to visit.

There’s a joke amongst Millennials that if you’re dating someone and they don’t have a social media presence, then there must be something they’re hiding.

While it’s not exactly the same for businesses, it’s still important to put a professional foot forward and make sure people know you care about them being able to find and contact you.

So, in an effort to help you get your online marketing efforts off the ground, I wanted to put together a quick checklist of five ways you can start building your online presence today.

  1. Get a website
    Decide what you want your website to be like, and set a budget to help you narrow down your choices. The good news is that even if your budget is $0, you can still start a website. Places like wordpress.com and weebly.com make it easy to create engaging sites that make your business look professional.
    If you plan to have a basic webpage, that’s totally fine. But remember that you’ll have one chance to make an impression on your potential customers. So, choose a design that conveys what you’d like people to base their first impression on.
  2. Get an Instagram Business account
    I promise this sounds harder than it is. It’s as simple as:

    1. Starting an Instagram account
    2. Go to Settings and choose to make it a Business account
    3. Enter your business’ phone number or email
    4. Start posting!


I bet you were expecting a lot more than just those two things, and of course there’s more you can do. But I don’t want you to feel overwhelmed.

It’s exciting to put your business out there and develop your unique digital footprint online.

Once you’ve done these two things, commit to posting at least one picture a day. Use relevant hashtags to the customers who you want to attract.

For example, if you have a juice bar, use hashtags like #health and #wellness.

And don’t forget to use the insights! They’ll tell you a lot about the demographics you’re reaching. Over time, if you want to devote some money to advertising, Instagram makes it easy to do that too.

I’ll continue exploring the basics of getting started in future posts, but I hope this helps you get off on the right foot.

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