How to Find Your Niche

three women in fitness clothes laughing
Photo by bruce mars on Unsplash

Find your niche. This is something you’ll hear over and over again when you’re looking for advice on how to make your business stand out. I’ve personally spent hours (probably weeks in total) starting and abandoning blogs and websites that I felt fit into a niche where I had expertise. 

But the point of a niche is that you shouldn’t have to fit into it. Are you ready for this mind-blowing way to find your niche… 

It’s you! You are your niche! 

It sounds cliche, but it’s true. 

I’ll tell you my story about coming to this revelation because when it comes to your niche — the little corner of the internet — that only you are good at, you ARE the expert. And you’ll attract people who resonate with you. 

I started a now-abandoned cooking blog (which still gets about 20k visitors a year, which I only like to mention because it’s a testament to the power of SEO), but it didn’t appeal to my business side. I started a Medium page on Mindfulness and Wellness but that didn’t appeal to my business side either. I started this webpage to show future potential clients and employers how much I know about marketing but it felt like it lacked soul. I even started a fitness instagram that grew pretty quickly, but I abandoned it just as fast and have since forgotten all of my logins. 

Then one day it hit me: there are TONS of stressed out professionals out there who are like me and could use some strategies to incorporate mindfulness into their marketing. People who can only unwind with the help of alcohol, who sacrifice lunchtime runs for squeezing in a few more lines of data analysis.

So many marketing blogs are full of stats about how to increase ROI and boost CTRs and they are VERY valuable and I read them often… but I don’t need to be another one of those blogs. 

My niche is the corner of the internet that belongs to professionals who want to keep working hard while protecting their time and mental health. That’s my niche. 

How to find your niche?

This is going to be one of my shorter blogs because your time would be better spent with a pen and a piece of paper than reading anything else I have to say on the subject. 

Ask yourself these questions:

  • What am I good at? 
  • What do I like? 
  • What provides value to other people?

I was recently given this advice by a mentor and it has helped me uncover some major revelations about myself. 

But truthfully, it’s that simple. And then stick to those values in your content, ads, and anything that represents you and your brand/business. Don’t worry about if there are enough people in that niche to resonate with you. If there’s anything the internet has taught us, it’s that there are all kinds of people finding ways to connect with like-minded folks. 

Please share the niche you come up with, and I wish you success and revelation! 

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