Logos. We see them all day, every day. In fact, we see them so often that despite seeing them constantly, we forget what they look like.
Think about your shampoo: what does the logo look like. Or how about something simple like your favorite fast food place. AdWeek brought this up recently by asking people to draw some familiar logos like Domino’s Pizza and Apple. Here were the results:
So, that begs the question, are logos really that important? Of course we notice them, because we’re visual people, but maybe it’s the overall “vibe” of the logo that’s more meaningful. Some ideas to back that up: Continue reading “Are Logos That Important?”