3 Tips for Creating a Content Marketing Strategy From Scratch

person writing in journal
Photo by Calum MacAulay on Unsplash

You’re convinced you need a content marketing strategy, but where do you begin?

Here are some tips to get you started.

1. Review Your Demographic

Have you ever heard the saying that we get what we need, not what we want? That’s often the case when it comes to internet marketing. You can try your best to attract a certain demographic of people, including employing specific SEM parameters, but that doesn’t always mean you’ll get that audience.

For example, if you have a website about yoga, you may try your best to attract people who are experienced yogis, but instead you find new enthusiasts. Does that mean your readership is any less valuable to you? No. Of course not! You should embrace people who find your content helpful, and aim to build a community around that which will still achieve your original goals.

So, ask yourself these two questions:

Continue reading “3 Tips for Creating a Content Marketing Strategy From Scratch”

Advertisements